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Choosing the right networking event

March 3, 2011 By admin

There are no hard and fast rules to choosing the right networking event for your and your business but there are however, some things that you might want to consider before committing to attend.

Is the event relevant to your business area?  You can find this out easily enough by researching the company holding the event.  If you look online I am certain that there will be reviews from candidates from past events that will help you to decide whether this is the right event for you.

Networking events can come in all guises, from an away day with your peers to an evening out bowling.  Do you want to attend a formal presentation from an expert but meet other contacts or do you want to participate in a more informal outing.

How much expenditure are you prepared to commit? An away day can be costly as you have travel expenses and overnight stays in hotels to consider as well as the events costs.  This is why it is so important to check that this event is going to be right for your business. [Read more...]

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How Has Business Evolved Using Social Networking?

February 24, 2011 By admin

Business communication has dramatically changed since the ready availability of work and personal computers and especially since the invention of the Internet.  We can communicate and indeed do business with customers globally at very little cost.  Prior to computers communication would have been paper based and rely on the postal service to deliver quotations of work or invoices, taking a longer time to complete business transactions.  We can now send quotations to customers almost instantaneously via email and complete a transaction within minutes.

Some say that the wide use of email is not an effective communication medium as there is a tendency to be informal in an email and innocent wording can cause offence, as the tone can be lost in translation.  There are many pros and cons, for example you have a trail of any emails sent and received that date stamps your correspondences.  You can ask for confirmation that your message has been received, no need to wait for any “addressee gone away” notes from the postal service. [Read more...]

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Sponsoring Social Media Events

January 31, 2011 By admin

As more and more business people are increasing their use of social media it makes sense to start participating in these events through event sponsorship. Over the past few years more social media events for business have begun occurring. They range from day events and educational seminars, to networking events over breakfast or a lunch date. Therefore sponsorship of these events is a logical next step and cost-effective promotional tool.

Good reasons why to sponsor social media business events:

• Promotion through social media drives, viral word of mouth: a good event will naturally promote itself and its sponsors. Facebook posts, Tweets, and LinkedIn comments will increase visibility and viewers will spread the word.
• It helps to promote your social media properties: this will include links to your Twitter account on tweets and Facebook Page when posted on Facebook. [Read more...]

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Origins Of Business Marketing, Business Marketing v’s Consumer Marketing

January 27, 2011 By admin

Historically business marketing took a back seat to consumer marketing for many years. However in the 1970s this began to change and the bulk of research on business marketing has come about in the last 25 years. Today business marketing courses are commonplace at universities and more students begin their careers in business marketing than in consumer marketing. Furthermore for the professionals, conferences on business-to-business marketing are held every year.

Business marketing also known as industrial marketing involves the marketing of goods and services from one business to another, with the business trying to make a profit (business-to-business marketing – B2B marketing). Whereas Consumer Marketing involves providers of goods or services selling directly to individuals or households through mass media and retail channels. It is marketing to an individual for personal use (Business-to-Consumer, or B2C marketing). Therefore in broad terms, marketing can be split into two catergories – consumer marketing (“Business to Consumer”) and industrial marketing (“Business to Business”). [Read more...]

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How To Choose The Right Networking Events For You

January 25, 2011 By admin

Whether you are trying to emerge into a new field, expand an already established business, or get new clients, networking events are crucial for business growth. Building a relationship face to face, is extremely important when establishing genuine relationships with people who could provide an opportunity for you. Although the internet and social media platforms have made getting business easier, there is still a great advantage to attending networking events. However, being selective is the key. Attending any type of networking event does not necessarily get the results you are after. It is important to be strategic, and to choose the networking event that can put you in the ultimate position to meet the right type of people. With a game plan, that includes research of your ideal market and client, you can find events that could win you new business, referrals, or in the least a new network that will help you achieve your goals and enhance your business. [Read more...]

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What Are The Benefits Of Business Networking?

January 20, 2011 By admin

Best business networking is the art of relationship-building: establishing a mutually beneficial relationship with clients, customers and other business people. It is necessary for growth and builds working relationships, partnerships, referrals, sales and support.

The most important part of networking is making a lasting impression. It is less about meeting new people, and more about having them remember you. Networking is about building trust and being genuine, and seeing how you can help others. It is the best way to meet business minded people and build relationships that may turn into repeat sales and referrals.

There are many benefits of business networking which include boosting your reputation, your profile and brand. You can also cultivate a network of endless referrals. Networking, especially on-line business networking is a more cost-effective method of generating new business than advertising or public relations. You can raise your profile by regular interaction with other businesses and it provides you with invaluable contacts that give your company a dramatic boost. It is not about a closed shop. It’s referring business to people that you have grown to trust, know and like, and for them to do the same for you. [Read more...]

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How Buisness Has Evolved?

January 10, 2011 By admin

Business evolution occurs through small encouraged changes that support a culture of creativity. Creativity is now everyone’s business. This creativity is most evident in business communication methods such as web-based communication, video conferencing, reports, presentations, emails, telephoned meetings and face to face meetings. Effective business communication is the key to get your business to achieve what you want it to achieve, and is an essential skill for success. As your business evolves, so must your effective communication. Enter the world of Web 2.0 and the introduction of blogs and social networking communities such as Twitter, LinkedIn, BlogCatalog, YouTube, Facebook, Warrior Forum and Wealthy Affiliate. Social networks can be used as an effective business and social communication tool as it gives ’offline’ businesses an ‘online’ presence. [Read more...]

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